The Fallacy of Cold Calling (and why it doesn’t work)
December 21, 2009 by Frank Rumbauskas
Filed under Latest News, Sales Prospecting
I just read a comment on one of my YouTube videos, stating that my explanation of why cold calling doesn’t work is wrong. In the video, I explain that since the result of making cold calls is usually zero, then basic grammar school math tells us that 50 x 0 = 0. Why do something [...]

