NeverColdCall.com – Newsletter

NeverColdCall.com – Newsletter Want to unsubscribe from this newsletter? Please use the link at the very end of this email. The KISS Test We’ve all heard the term KISS at one time or another – “Keep It Simple, Stupid.”  We all understand the logic behind it.  However, I’ve come to realize that the vast majority [...]

The Fallacy of Cold Calling (and why it doesn’t work)

I just read a comment on one of my YouTube videos, stating that my explanation of why cold calling doesn’t work is wrong. In the video, I explain that since the result of making cold calls is usually zero, then basic grammar school math tells us that 50 x 0 = 0. Why do something [...]