The truth about ‘The Secret’

I’m sending this out to my entire email list, and also wanted to post it here because I believe it’s so important:

I own ‘The Secret’ DVD, and I think there’s a lot of value in it. The process of focusing on the things you want in life goes all the way back to Napoleon Hill, and even earlier, in learning how to become successful. I used that exact same process to attract the successes I wanted into my life, and it worked.

How it works is a mystery. Napoleon Hill says you’re activating your subconscious mind, ‘The Secret’ says you’re sending a signal out into the universe … I don’t think anyone knows for sure, but like Dr. Hill said, “I don’t have to know how it works. I just know that it works, and I use it.”

However, ‘The Secret’ only gave half the picture. They left out a really important piece, and it’s causing a lot of problems for a lot of people. Let me tell you a true story to explain what I mean:

Yesterday morning, one of my staff members, Ashley, had an extended conversation with a customer who called in to update her billing info (her 30-day trial billed and her card was declined and, being an honest person, she called to give us the new card number). Ashley thanked her, and mentioned that it’s unusual for someone to be so honest and call us to pay before we needed to call them. Most non-paying customers need a collection letter or two to “motivate” them to pay.

Well, this customer started gushing about how glad she was to pay for the product. She said the $97 cost is an absolute joke compared to the value she received from it – she signed a six-figure contract with a major corporation only 10 days after receiving the program and applying the system, and signed another just a few weeks after that!

Ashley thanked her for her praise and told her she is the kind of customer we really appreciate – someone who actually puts the information into action, explaining that people who return the product under the 30-day trial seem to think that leads will magically appear on their desks the next morning (in other words, they need to go back to reading magic books instead of my book).

The customer went on to say, “I can see that. ‘The Secret’ has ruined everyone. Salespeople all now believe they can just sit back and wish for the things they want without having to do any work to get them.”

She, on the other hand, applied the material and signed a six-figure contract (and got a fat commission check for it) only 10 days later. And then repeated the process. I’m sure she’ll continue to do that over and over again.

This is what happens when you decide to get into ACTION and actually DO something to make your future happen for you, instead of sitting around, being lazy, only hoping and dreaming but not DOING.

Napoleon Hill addressed this issue as well, explaining that everyone has hopes and wishes, and that everyone dreams of becoming rich, but almost no one does anything about it.

I’m writing to you today because this idea that you can just wish for more sales is sabotaging the careers of far too many people. You CAN NOT believe that only by focusing on your goal and wishing or “attracting” it that you’re going to get it.

Yes, you have to do that, but you also need to DO THE WORK to make it happen.

Believe me, if I just sat back thinking about and “attracting” best-selling author status and a life of luxury and freedom, but didn’t put in the work and the effort to make it happen, I’d still be working at a job.

I see it every day in emails, in blogs, in forums, and from the customers who return my products because a big stack of leads didn’t magically appear on their desks the next day.

Or because they read my system and see that they actually have to DO something to make it work, and choose laziness over doing (yes, amazingly, most of them actually complain that they have to do something). They choose the status quo and choose to go on being dissatisfied in life because they won’t put in a few measly hours of effort, mistakenly believing that simply wishing for more sales will make them appear.

Whatever you do, DO NOT fall into this trap!!!!!

Like I said, ‘The Secret’ is valuable and it’s worth having and worth watching. So is ‘Think and Grow Rich’ and all of the other success material that stresses the importance of focusing your mind on the things you want.

But as ‘Think and Grow Rich’ also says, as I’m saying right now, you must also DO and WORK if you want to have any hope at all of getting those things. Yes, you must work smart, but you still have to work, like it or not.

Whether you’re on my newsletter list as a salesperson seeking more sales, or as an internet marketer studying my methods, or as an aspiring author or speaker who wants to know how I did it, always remember that thinking about, focusing on, and “attracting” your goals simply isn’t enough. You must stay in CONSTANT ACTION to make things happen in the real world!!

Okay, I’ll get off my soapbox now. I think you’ve gotten the point.

Remember to stay in action, always, and feel free to pass this along to friends and colleagues. Far too many people are falling into the trap, choosing to get lazy, and need to hear this before it really takes a toll on their lives and they get wiped out financially.

Don’t be one of those people. Get into ACTION and stay there!!

Here’s to your success!
Frank Rumbauskas
www.nevercoldcall.com