People Buy on Emotion, and Justify with Logic
People don't buy on features and benefits. They buy on emotion, then justify with logic. Learn how to use this fact to explode your sales!
Conflict and Cooperation in Selling
Most salespeople use a conflict-driven sales process. Learn how to replace conflict with cooperation, and explode your sales numbers!
Latest News
The Case Against “Objection Handling”
Learning how to overcome objections is an integral part of just about every sales training process, whether it’s formal corporate training, or a book you picked up in the airport. It only makes sense, right? You need to...
Read more of this articleThe Proper Way To Get Referrals
As a business owner, I interact with and buy from outside salespeople on a fairly regular basis. Most, of course, ask for referrals at some point after the sale, or in many cases, several times after the sale. Here’s the...
Read more of this articleHow NOT To Get A Sales Appointment
Over the past couple of weeks, my staff has been dealing with a very persistent – but poor – salesperson. He is the very antithesis to my sales techniques, and is a great example of how NOT to get an appointment. It...
Read more of this articleMost Salespeople Lose Money Wasting Time
I just posted a rant on another site about this – the fact that so many businesspeople, and salespeople in particular, waste unacceptable amounts of time doing menial tasks that should be outsourced to someone else. Many...
Read more of this articleOn Procrastination, Optimism, and Failing to Take Action
Ahh, a new year. For salespeople, it’s even better than a new month. It’s a time to start fresh, with a clean slate, and get back to work renewed and recharged. I can see the trend just from observing traffic and sales...
Read more of this articleIt’s Christmas season! And that reminds me…
Yep, it’s “the most wonderful time of the year.” Time for family, celebration, Santa Claus, and good times. However, when I was in sales, I didn’t particularly look forward to Christmas. It meant that prospects...
Read more of this articleThe Fallacy of Cold Calling (and why it doesn’t work)
I just read a comment on one of my YouTube videos, stating that my explanation of why cold calling doesn’t work is wrong. In the video, I explain that since the result of making cold calls is usually zero, then basic grammar...
Read more of this articleThe Most Important Skill Salespeople Need to Learn
I just saw this post on The Marketing Tech Blog, and it’s a story all salespeople need to read and learn from. Here’s an excerpt that sums it all up very well: It’s a basic lesson that anyone who sells products or...
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